What is one thing that you want new customers to know about you?
“Don’t expect us to kiss your ass, but expect us to make awesome food. If you come in hungry, we’ll feed you.”
I have been coming to Roburritos for years and the dedication put forth in the presentation of a perfect burrito still continues to amaze me. I suppose that knowing I will receive a meal that has been painstakingly researched and made with only the freshest ingredients is what keeps me coming back. When asked about why he chose burritos as his primary food medium, owner Robert D. Burrito (nom de guerre) replies ” Everyone has that one meal that changes your life. Mine was a steak and brain burrito. It’s the perfect food.”
This first burrito sent Rob on a type of spirit quest, only sans spirits and including a metric tonne of burritos. While touring the country with his band, Rob attached a rider that all venues must provide directions to the nearest burrito joint. Thousands of miles and calories later, Rob nailed down his own recipe and began making burritos out of his house for friends. Word spread and soon the original location opened on West Market street, with Dallastown and Central Market locations following close behind. This location marks Rob’s fourth restaurant and his most ambitious endeavor to date, with plans to offer a full breakfast and home made fountain sodas in the works.
First time customers might be a little shocked when they walk in to the restaurant and are greeted by a man with a handle bar moustache and wearing a sailor’s cap. This is part of the Roburrito’s experience and I recommend you sit back and enjoy this moment. The menu isn’t large, and for good reason. “We only do a couple things, but we do them really well,” says manager Rob Faucette. When asked what he would suggest for a first time patron, Mr. D. Burrito prefers trying his namesake, the Roburitto. Filled with rice, black beans, home-made salsa and guacamole, sour cream, cheese and your choice of meat or potatoes, the Roburrito weighs in at close to one pound. Other combinations have been known to surface from time to time, but only the dedicated Roburitto’s customers know how to find them. If burritos aren’t your thing, the menu also hosts quesadillas, and the ever popular burrito-dilla, and freshly made tortilla chips. Prices are super affordable and you are likely to pay more at a franchised competitor than you are here.
For the Noobs: Try the Roburrito and don’t skimp on the hot sauce experimentation. Old Grumpy Mark’s hot sauces are the only acceptable addition to this near perfect food.
For the Seasoned Eater: Feel free to mix and match you hot sauces and don’t be afraid to add pineapple, bacon or mushrooms to finish the customization.
With so much already accomplished, I ask the Robs, “What’s next?” I am told that there are many plans being kicked around, but the next step is breakfast coming sometime in the summer of 2011. “Our goal is to ruin breakfast for everyone else,” says Rob, and with a dedication to quality ingredients and a true passion for cooking, I have no doubt that their plan will come to fruition.
Eastern Market 201 Memory Lane | York, PA 17402 | 717-650-6066 |
Open Mon-Sat 11-9, Sun 12-8